UltraViolet has two big coups coming out this week as they continue their climb up the ladder of power house streaming video-on-demand (SVOD) provider. First they have announced that they will be opening up service in Australia, which will certainly add substantially to their growing subscriber base of 10 million.
Second, Warner Brothers is providing early access to their content on UltraViolet, before releases on any other platform or format. These are just two more feathers in the cap of the company that is singlehandedly bringing the big studios into the streaming and mobile market.
One of the biggest hurdles with owning a movie is the hindrance of playing it in different regions – a movie you buy in England will not play on a DVD player purchased in the US. There are region codes that prevent them from being played in different parts of the world. However, UltraViolet has bridged the gap of territories with their SVOD service as well as allowing the content (which you own on their digital locker) to be played on almost any mobile device – no matter what country you are in.
Opening up Australia to UltraViolet is coming in conjunction with the home video release of The Hobbit. This is a great way to show support to the folks from Down Under. While the streaming service will have a more limited list of options to what is available in the US, it will grow quickly.
Time Warner CFO John Martin was at the Morgan Stanly Technology, Media and Telecom conference when he announced that Warner Bros. movies would be first accessible on UltraViolet. He explained to the crowd that they are fully invested in the SVOD company and working to build awareness and brand presence.
They have always been a big support, even adding stickers and labels to the physical copies of the discs so the user can punch in the code to get access to their hard copy movie via the cloud. Further, Warner will include free UltraViolet movies with select Blu-ray player purchases and 10 titles with a new HDTV.
Gina Hall explains “For those who aren’t racing into UltraViolet , Martin noted that Warner would be doing a robust business in streaming video-on-demand (SVOD). He said that this year Warner would bring in more than its $350 million in revenue it brought in in 2012. The company is in negotiations for SVOD agreements with Comcast’s Xfinity Streampix and Redbox Instant by Verizon.”