The popularity of digital content is increasing more than ever, and with the popularity, more services catering to the content have arisen. Old habits, however, do die hard, and the same goes with the consumers of home entertainment media. A recent report issued by the Entertainment Merchants Association, or EMA for short, states that consumers still have an overwhelming preference for physical optical media, CDs, DVDs and Blu-ray, when it comes to enjoying home entertainment.
The report, Discs & Digital – The Business of Home Entertainment Retailing, provides statistics about the current trends in the home entertainment market. The first half of 2012, for example, experienced a growth in spending for home entertainment. This shows that there is an eagerness for entertainment in consumers, and it’s supported by the rise of Blu-ray disc sales and increased spending on digital content, such as online streaming and video-on-demand services.
The report’s 2011 statistics show a growth in electronic sell-through, video-on-demand, and streaming subscriptions that jumped up by 51%. It’s easy to assume that such a significant jump means that more consumers now prefer their content digital. The assumption seems to be reinforced by the same type of growth during the first quarter of 2012, this time showing a growth in digital content spending up by 74%. But within the same report, the assumption that digital content reigns supreme is quickly destroyed. A figure within it states that 81% of the money spent by consumers went to physical media, such as DVDs, Blu-ray discs, and game discs, for home entertainment.
To make things interesting, the report predicts that the popularity of physical media is likely to continue and play a dominate role in the entertainment market. It’s clear: consumers still favor physical formats more than any digital counterparts. As further proof of this, 75% of gamers who were surveyed for the report said that they would continue to choose the physical version of a game title over a digital version of it. The report issued by the EMA was compiled from the data provided by a number of well-known home video and video market analysts; data from the NPD Group, Digital Entertainment Group, and IHS Screen Digest were included.
If you were to ask, would you for the physical or for the digital? Don’t forget to share your thoughts!