Looks like Blu-ray is here to stay and nowhere is this more evident than in the amount of upcoming new titles and products for the holiday season. According to Hugh’s News, The Digital Entertainment Group (DEG) announced a list of dozens of 3D Blu-ray titles that are ready to hit stores, some just before the highly anticipated Black Friday on November 26th.
Some of the 3D Blu-rays you’ll be seeing on shelves this holiday season include Avatar, Alice in Wonderland, Cloudy with a Chance of Meatballs, Alice in Wonderland, Despicable Me, How to Train Your Dragon, Polar Express and the entire set of Shrek movies. Keep in mind that some of these titles should have a big, fat asterisk next to them–some of these titles are exclusive to manufacturers, meaning that you’ll only get the movie with the purchase of one of their new players or TVs. Panasonic has a stronghold on Avatar, available only with the purchase of a Panasonic 3D TV.
Nonetheless the exclusive titles play a certain role in the recent surge of Blu-ray 3D as a whole. In addition to Christmas around the corner, entertainment industry execs seem to want to make sure than you have enough titles to keep you happy with all of the innovative 3D televisions and Blu-ray players that have recently hit the market.
According to the President of The Digital Entertainment Group, ““We are excited to see so much industry support for bringing Blu-ray 3D home. And now, consumers buying 3D home entertainment systems over Black Friday weekend will have ample 3D programming to accompany them.”
Alongside the tie that binds Panasonic and Avatar, other exclusive deals abound. According to High Def Digest, if you buy five Disney Blu-ray titles, you’ll get a Sony Blu-ray player for 70 percent off its retail price. Another example is $10 off a 4 disc combo pack of A Christmas Carol that includes Blu-ray, Blu-ray 3d, DVD and a digital copy. Best Buy is also the only retailer slated so far to carry My Bloody Valentine in Blu-ray 3D.
Consequently, it appears as if to grow Blu-ray 3D into a widely accepted consumer format, the electronics manufacturers, stores and the entertainment industry have mutually beneficial agreements that show by selling more titles, you’ll sell more equipment and vice versa. It’s the kind of strategy that may be frustrating to consumers, but it may be necessary to ultimately drive down the prices of a media format that achieves superior picture quality and sound.
What do you think about the holiday rush to sell Blu-ray? Sound off!