After months of planning, UltraViolet has finally broken through the UK market. The online streaming content service, Netflix’s formidable competitor, has been steadily opening markets globally, conducting operations from its base country, the United States. It’s starting to occupy and establish a critical position as the provider of highly-accessible digital content. All of which can be streamed according to UltraViolet’s motto of “anytime, anywhere.” But instead of coming directly into the UK market on its own, UltraViolet has opted instead to penetrate with help from a number of affiliates, most notably the Australia-based Access Digital Entertainment (ADE) and Amazon.com-owned Lovefilm and Tesco.
UltraViolet in the UK
In 2011, when Netflix announced that it will be hiking up subscription fees and charging additional fees for users who wanted both DVD and streaming services, its stocks crashed, and it lost thousands of subscribers. Three years later, the online streaming service has made a comeback, serving as a model of success for other online video streaming services. What’s Netflix’s secret? Picking out a business plan and staying faithful to it, and improving over the years.
Netflix Leads the Industry in Streaming Video
Bad raps can kill reputation, but in this recent piece of news, Dell Inc. is going against some pretty big names who have established a long history of quality products and services in the computer industry. Therefore, the question is whether Dell’s charges are enough to make a dent in their reputations. As they say, time will tell. Dell’s main target in its allegations is Japan-based Hitachi, a company known for the manufacture of optical drives. According to Dell, Hitachi conspired with other big-name optical disc drive manufacturers to fix prices for disc drives to be sold to companies in the United States.
Dell Accuses Hitachi of Disc Drive Price Fixing
UltraViolet was launched in Canada last year but it was only recently that it forged a partnership with CinemaNow, Bestbuy’s rising streaming and downloading service. This partnership is expected to benefit Canadians, as the service will become more viable for them. For instance, if an UltraViolet supported movie or television show is purchased from a retail location, users only have to add it to their UltraViolet account. This will conveniently enable them to watch the content from any device, anywhere they are.
UltraViolet Content On CinemaNow
Finally, UltraViolet is coming to Europe, and from the looks of it, plans of making it big in EU are already laid down and finalized.
The company responsible for UltraViolet, Digital Entertainment Content System (DECE), is bringing it to Europe and is expected to make waves and dominate the markets of France and Germany starting on September 30, 2013. This digital locker allows people who buy DVDs and Blu-rays to upload contents of these purchases into its storage system so that they can view them either at their homes or on other multiple devices, which they can take with them anywhere they go. Guess it’s where the tagline, “Buy once, play anywhere” came from. Aside from its release in France and Germany, UltraViolet is also set to be distributed to other European countries such as Belgium, Netherlands, and Luxembourg. Date of distribution, however, is yet to be announced.
UltraViolet Invades Europe