After months of planning, UltraViolet has finally broken through the UK market. The online streaming content service, Netflix’s formidable competitor, has been steadily opening markets globally, conducting operations from its base country, the United States. It’s starting to occupy and establish a critical position as the provider of highly-accessible digital content. All of which can be streamed according to UltraViolet’s motto of “anytime, anywhere.” But instead of coming directly into the UK market on its own, UltraViolet has opted instead to penetrate with help from a number of affiliates, most notably the Australia-based Access Digital Entertainment (ADE) and Amazon.com-owned Lovefilm and Tesco.
In 2011, when Netflix announced that it will be hiking up subscription fees and charging additional fees for users who wanted both DVD and streaming services, its stocks crashed, and it lost thousands of subscribers. Three years later, the online streaming service has made a comeback, serving as a model of success for other online video streaming services. What’s Netflix’s secret? Picking out a business plan and staying faithful to it, and improving over the years.
UltraViolet was launched in Canada last year but it was only recently that it forged a partnership with CinemaNow, Bestbuy’s rising streaming and downloading service. This partnership is expected to benefit Canadians, as the service will become more viable for them. For instance, if an UltraViolet supported movie or television show is purchased from a retail location, users only have to add it to their UltraViolet account. This will conveniently enable them to watch the content from any device, anywhere they are.
Finally, UltraViolet is coming to Europe, and from the looks of it, plans of making it big in EU are already laid down and finalized.
